Air New Zealand is taking over London Waterloo today. They are promoting their London to Los Angeles flights and offering commuters the chance to win a trip to LA in celebration of LA Fashion Week! In keeping with the fashion vibe, three bespoke dresses were designed two of which were made from boarding passes, and one created from aircraft equipment.
Former Pussycat Doll and I’m A Celebrity Get Me Out Of Here contestant Ashley Roberts was also on site modelling one of the bespoke dresses. Commuters were encouraged to scan the boarding passes on the dresses using visual recognition technology Shazam to find out whether or not they won flights to sunny Los Angeles. Those who didn’t win a trip could be entered into the prize draw if they shared their experience on social media channels along with images of the event and the hashtag #RunwayToLA.
Air New Zealand brought a little LA glamour to London Waterloo today, were you one of the lucky ones who won a trip to LA? If so tell us about it! Tweet us as @SpaceandPeople and share your #RunwayToLA experience with us!