Breaking up the commute for many yesterday at London Kings Cross station, Lipton Ice Tea got the par-tea started with their new sampling campaign; #ExtendYourWeekend.
Passers-by were welcomed to the Pop-up Pavement by park benches and swing seats where they could relax and be served some free iced tea in a jam-jar along with some garnishes to give their day a little twist. Lipton gave commuters in a hurry a 500ml bottle so they could also enjoy the refreshing taste of their quali-tea beverage en route.
Kings Cross Station has a weekly footfall of 1,190,017 and is an ideal platform for experiential activations. For more information, please contact us at firstname.lastname@example.org.