SpaceandPeople and Network Rail works with The 2023 UCI Cycling World Championships team to open their pop-up merch shop
August 2023 saw the long-anticipated 2023 UCI Cycling World Championships arrive in Glasgow! The event has been described as “cycling’s biggest ever event” and took place throughout Glasgow and Scotland for 10 days from the 3rd to 11th of August.
We were delighted to work with the team to open their merchandise pop-up shop within Network Rail’s Glasgow Central Station. The pop-up was located in the main concourse of the station and was effectively branded with cycling imagery. Their pop-up promoted the championships perfectly and retailed a great range of merchandise including the adorable “Champs Coo” soft toy! Glasgow Central was the perfect venue to attract customers with a combined footfall of 1,310,000 during their placement.
Managing Director of Event Merchandising Ltd, Jeremy Goldsmith had this to say about the pop-up shop:
“Glasgow Central was the ideal location for our pop-up merchandise store as we were able to promote the championships and merchandise to supporters from all over the world as they passed through the station. The championships were a huge success, and the pop-up shop was integral to supporting the events and providing supporters with mementos to remind them of their time in Glasgow!”
View some pictures of the pop-up below!
To Find Out More About Opportunities at Retail Venues in the UK:
SpaceandPeople matches retailers to audiences in high footfall venues throughout the UK including shopping centres, train stations and leisure venues. We offer a diverse range of solutions to retailers including pop-up, mall space and inline units. Click here to view our Venue Spotlight page.
To Find Out More About SpaceandPeople:
Contact SpaceandPeople to find out more about opportunities available in venues throughout the UK. On-mall spaces vary in size and are suitable for a wide range of retail activity.