Return of the red cups!
Starbucks are celebrating the return of their Christmas red cups with an installation at King’s Cross Station from Tuesday 3 November until Friday 6 November, 2015. Starbucks have carefully constructed a giant tree of cups that will gradually light up as more people tweet #RedCups. The tree is scented with the tempting smell of the gingerbread latte from the Starbucks seasonal drinks range and visitors can pick up a free Starbucks gift card from brand ambassadors. Incoming #RedCups tweets are displayed on digital boards around the station allowing visitors to watch the light installation in action. The experiential activity is a social and engaging campaign building momentum for Christmas at Starbucks.