Teisseire visited London King’s Cross Station as part of a brand awareness and trial event
Teisseire, the French coridal brand, hosted a pop-up cocktail experience at London King’s Cross Station last Friday as part of a bank holiday weekend brand awareness and trial campaign. Working with agency Anthem Worldwide, the activation involved a quintessentially French Citroën van, set within an immersive French garden.
The Teisseire brand is nearly 300 years old and is famous in France for its innovative flavours that taste just like the real fruit. The brand launched in the UK two years ago and is available at Waitrose, Sainsbury’s and some Asda stores.
At the pop-up cocktail experience, three cocktails were available to purchase and a free mocktail was also on offer. Consumers were able to scan their ‘connected’ flyers to recreate the cocktails at home and also received a discount against a purchase of the product at Waitrose and Sainsbury’s.
Ilan Arkin, Marketing Manager at Britvic, commented: “We’ve crafted our process over the years so consumers can enjoy a great tasting quality product. With Anthem’s help, we’re now able to bring a dash of French flair and a touch of joie de vivre direct to Londoners’ lives through the Teisseire brand this summer.”
Kimberley Warren, Anthem Client Services Director added: “We’re thrilled to continue our partnership with Teisseire and deliver a connected experience across high-profile London locations, allowing consumers to taste and enjoy this great product.”