Rituals Cosmetics Christmas campaign included a branded Christmas tree, an experiential pop-up shop and a choir performance
Back in December, Rituals experiential activity at London King’s Cross Station was a big event creating precious memories for commuters with a giant, branded Christmas tree, a fun-filled pop-up shop and a beautiful choir creating a complete Christmas experience.
The campaign had various different elements, including a Rituals branded tree which was in position from the 1st December. The experiential pop-up shop, showcasing a range of Rituals Cosmetics Christmas gift sets, followed 2 weeks later which included a complimentary experiential photo booth, where customers could take pictures and transform them into personalised Christmas cards. There was also a special Christmas carol performance by the London Community Gospel Choir.