Drinks brand Tropicana Essentials Beat the Yawn campaign with experiential and sampling activity at Waterloo Station
Yesterday and today (Wednesday 28th Feb and Thursday 1st March) agency Initials have been at Waterloo Station challenging commuters to Beat the Yawn with Tropicana Essentials, the latest product launched by the Tropicana brand.
Participants are being challenged to resist a yawn in the face of a sleep-inducing video and upload their photo to social media for a chance to win a £200 spa voucher. A bottle of Essentials Vitality will be awarded to those who yawn and need a pick-me-up.
Brand ambassadors are on hand all day, distributing samples of all four flavours, explaining the benefits of the range and encouraging commuters to #ListenToYourBody. The activation is live in Waterloo from 7am – 9pm.
For full article:
Initials Website – Beat The Yawn With New Tropicana Essentials