Waitrose brought the Christmas spirit to travellers on their way home for Christmas with a giant hamper.
Waitrose brand experience campaign for Christmas
On Thursday 22nd and Friday 23rd of December, the Waitrose #HomeForChristmas hamper visited London’s Kings Cross Train Station.
Consumers could share a photo of the hamper on Twitter and Instagram using the hashtag #HomeForChristmas and tagging @waitrose to receive a free Christmas gift from Waitrose.
Working with Fuse International and The Halo Group, the promotion also featured a snow scene with park bench, sledge and trees.
