CASE STUDY:ONLINE RETAILER USES ROCK UP AND POP UP IN LEADING SHOPPING CENTRE TO TRIAL PHYSICAL RETAIL

 

BACKGROUND 

Spanish Footwear is a family run business with a passion for fashion and has been active in the
footwear industry for over 15 years selling numerous designer shoes. Since 2017 the retailer has
been actively selling Javer/Flossy style shoes online and throughout the UK.

The retailer is the latest company to take advantage of SpaceandPeople’s new pop-up retail service; Rock Up and Pop Up.

AIMS & OBJECTIVES 

• Trial physical retail for the first time in Lakeside Shopping Centre
• Drive online sales with increased brand awareness

EXECUTION

Spanish Footwear used SpaceandPeople’s Rock Up and Pop Up Service to its full advantage including use of the bespoke kiosk service, kiosk design service, staffing solutions, merchandising assistance and business planning advice. The kiosk opened in Lakeside in June 2022.

RESULTS

• Using the Rock Up and Pop Up kiosk has enabled Spanish Footwear to trial physical retail in the
  UK for the first time
• Since opening, the kiosk has achieved a week-on-week increase in sales

” The Rock Up and Pop Up solution is a flexible way for us to trial physical retail, without high overheads on a short-term basis, in one of the top UK shopping centres. Using the kiosk design service was quick and efficient and enabled us to focus on other tasks required to be ready for opening day. We have been really pleased with our sales so far which have increased week-on-week.“

– Owner, Spanish Footwear

For more information on retail space opportunities at shopping centres:

SpaceandPeople has a number of retail opportunities including online retailer Rock Up and Pop Up opportunities within in shopping centres throughout the UK. To find out more about the retail space opportunities in shopping centres, including Lakeside, White Rose and Metrocentre, please contact us.

To find out more about our venues, visit our venue spotlight page.