Rising Demand in the UK Aesthetics Market

The UK non-surgical aesthetics market is rapidly expanding and is projected to surpass $6.1 billion by 2030. In 2023 alone, over 7.7 million people received aesthetic treatments, with 13.9 million considering them. What were once niche services, Botox, dermal fillers, laser hair removal are now mainstream, transforming both consumer behaviour and the industry.

Non-surgical treatments are driving this growth, with the sector valued at £2.3 billion in 2023. Consumers are drawn to treatments that are cost-effective, minimally invasive, and lower risk compared to traditional cosmetic surgery. Botox and dermal fillers remain top choices, while laser hair removal became the most searched-for treatment in the UK last year, underlying its growing popularity.

Male Demand is Rising

Standing Out in a Crowded Market

With more than 25,000 aesthetic clinics and providers nationwide, competition is intense. Clinics cannot rely solely on offering excellent treatments; success increasingly depends on the combination of exceptional service, innovation, and marketing that builds trust and credibility. That’s why more clinics are exploring innovative ways to build credibility beyond the treatment room.

The Value of Face-to-Face Marketing

In a crowded industry, face-to-face marketing delivers results that digital campaigns alone often cannot.

Builds trust and credibility: Face-to-face interactions foster authenticity in an industry centred on confidence and appearance

Demonstrates expertise: Mini consultations, live demonstrations and personalised advice allow clinics to showcase skill and instil confidence in potential clients.

Fosters community connection: Meeting customers in person establishes approachability and encourages long-term loyalty.

When BroGlow Men’s Aesthetics launched its new clinic, the brand partnered on a high-footfall activation at Union Square. Instagram engagement jumped from 3.5k to over 10k in just two days, alongside a strong increase in followers and online visibility. This shows the impact of combining face-to-face activations with digital channels, driving immediate awareness, building trust, and accelerating growth both online and offline.

Blending Digital and In-Person Marketing

Although some clinics worry that customer acquisition costs (CAC) for face-to-face activations are higher than for digital alone, when they are paired with effective social media and digital campaigns, the combined impact often far outweighs the upfront investment. Face-to-face activity creates authentic connections and memorable experiences, while digital platforms extend the reach, capture engagement, and reinforce credibility.

The most successful aesthetics brands use this hybrid approach to maximise visibility online while building trust offline, creating a more compelling and effective way to attract and retain clients.

Supporting Aesthetics Clinics Through In-Person Engagement

At SpaceandPeople, we help aesthetics brands connect with customers through face-to-face activations. With exclusive access to 370+ high-footfall UK venues, we design campaigns that generate leads, bookings, and long-term loyalty. Whether working with local clinics or national beauty brands, well-designed activations create awareness, strengthen credibility, and deliver measurable impact.

“We were really impressed with the custom-branded kiosk and how professional it looked. Overall the experience was excellent and we truly loved the setup. We’re excited to return and use the service again soon.”

– Thérapie Clinic

Looking ahead

The UK aesthetics market is crowded, but with the right strategy, your brand can stand out. At SpaceandPeople, we support clinics and beauty brands through tailored face-to-face marketing campaigns that attract new clients, boost awareness, and build long-term loyalty.