CASE STUDY: Beard Surgeon expand UK retail presence and open Trafford Centre location with Rock Up And Pop Up

BACKGROUND

  • London-based hair grooming brand Beard Surgeon was founded in 2021 and retails a selection of fragranced hair oils and balms
  • The retailer has custom kiosks at both Westfield London and Westfield Stratford as well as retailing from their e-commerce website

AIMS & OBJECTIVES

  • Expand retail presence outside of the London area to reach new customers
  • Source the most suitable venue and site space to launch a new kiosk

EXECUTION

  • Utilise SpaceandPeople’s Rock Up and Pop Up retail service to launch a mid-mall pop-up at The Trafford Centre, Manchester

RESULTS

  • Beard Surgeon have now been operating successfully within The Trafford Centre since late Summer 2024
  • Consistent sales results achieved within The Trafford Centre, with a strong first month trade totalling over £30,000 in sales
  • Sales over first month trade at The Trafford Centre up 62% compared to first month’s trade at last pop-up location
  • Positive social media engagement and growth following Trafford Centre launch

” We’d used the Rock Up and Pop Up service previously so we were confident the it would work well for opening our latest location at The Trafford Centre. We’ve seen positive sales results from our new kiosk, and we’re delighted to have a retail presence in The Trafford Centre. Our customers have been asking for us to expand outside of London and using Rock Up and Pop Up has made that possible.”

   Tare – Beard Surgeon

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SpaceandPeople offers a broad range of space for pop-up retail, promotions and brand experience activity in busy venues throughout the UK. Our venues include train stations, shopping centres, retail parks and leisure venues. Contact SpaceandPeople to find out more about the space available in venues throughout the UK.