CASE STUDY: The Knot Churros Turn TikTok Buzz Into Retail Success At Metrocentre
BACKGROUND
- The Knot Churros are a dessert and food-on-the-go brand founded in London with locations in Knightsbridge, Westfield London and Camden Market
- The retailer offers a range of churros, pancakes, milkshakes, speciality drinks, ice creams and more
AIMS & OBJECTIVES
- Expand retail presence outside of London with Newcastle franchisee pop-up
- Boost brand visibility by growing social media following on Instagram and TikTok
- Bolster sales revenue
RESULTS
- Successfully retailing within Metrocentre since Q1 2025
- Consistently introducing new product lines and keeping up with viral food trends with a new Miffy x The Knot Churros collaboration launched in July 2025
- Various collaborations with a range of Newcastle-based content creators on TikTok raising brand awareness in the local area
- Increase in engagement on TikTok with north-east audiences with one recent TikTok gaining 90k views, 3.5k likes and 2.1k shares
- Consistent positive feedback received from customers both in person and via online reviews
“It’s been so exciting to bring The Knot Churros to the North East this year and grow our customer base in the area. We’ve had great feedback from the public with our reviews all complementing our friendly staff and unique flavour combos. Our customers at Metrocentre love being able to try the latest TikTok food trends, with many of them sharing pictures and videos of their orders online. We’re looking forward to introducing new ranges in store in the coming months with the ongoing support from the teams at SpaceandPeople and Metrocentre.“
– Chirag, The Knot Churros
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