CASE STUDY: Tower Lotteries highlights the important work the SCAA does and encourages support from prospective donors

Tower Lotteries

Tower Lotteries SCAA promotion using SpaceandPeople Promotional Kiosk

BACKGROUND

Tower Lotteries is one of the UK’s longest serving professional lottery services companies, helping their client charities raise millions of pounds every year. Scotland’s Charity Air Ambulance (SCAA) is a registered charity which assists the Scottish Ambulance Service with emergency medical services through the provision of helicopter-based air ambulances.

AIMS & OBJECTIVES

  • Raise awareness of the SCAA
  • Generate direct debit sign-ups

EXECUTION

The Tower Lotteries SCAA Promotion used the SpaceandPeople Promotional Kiosk in multiple shopping centres throughout Scotland including The Centre Livingston and Union Square to raise awareness of the charity to the general public.

“We have been using the SpaceandPeople Promotional Kiosks in shopping centres throughout Scotland to raise awareness of Scotland’s Charity Air Ambulance. The digital screens on the kiosk allow us to highlight the important work the volunteers for the charity do and provide a great talking point for initial conversations with prospective donors.” 

–  Area Manager – Scotland, SCAA

For more information

The SpaceandPeople Promotional Kiosk offers you the chance to speak directly to potential customers within your local area. The kiosk network is ideal for a range of local companies and attractions. This includes gyms, photographers, local attractions and home improvement companies. The Promotional Kiosks are fully digitally enabled. Images are either uploaded remotely by our in-house team or via USB stick.

SpaceandPeople has a number of opportunities available for pop-up retail, promotions and experiential activity in shopping centres throughout the UK. To find out more about the retail space opportunities in shopping centres, including The Centre Livingston, White Rose and Metrocentre, please contact us.

To find out more about our venues, visit our venue spotlight page.