SpaceandPeople Places Pop-Up Flower Shops in High Footfall Locations Throughout The UK
Pop-up retail space is undoubtably a great option for floristry retail. For many years, we have worked with florists to help them expand their business by opening stylish pop-up shops and kiosks. Pop-up retail is the perfect way for florists to benefit from existing high footfall within a retail venue. In addition, retailers can access a new customer base without committing to the overheads associated with an inline unit. Retailing flowers from a pop-up shop can also capitalise on the likelihood of impulse purchasing amongst shoppers as their bright displays of flowers stand out within a retail venue.
Floristry Pop-Up Shop Retail
The UK Floristry market is worth £854m and the market size of the industry is expected to increase by 11.7% in 2023. As Valentine’s Day and Mother’s Day in the UK draw nearer, the demand for flowers increases with shoppers throughout the UK looking to purchase gifts for loved ones. Florists who have an existing retail presence can take advantage of these busy periods and trial running a pop-up florist within a new retail venue.
Various Pop-Up Shop Options
There are multiple ways for florists to open a pop up shop in a retail space. Custom set-ups are a popular way to merchandise flowers within shopping centres. We have also had great success in placing floristry retail throughout stations in the UK. Commuters are often in need of a last minute gift, especially at peak seasonal periods. For florists without their own kiosk or set-up, our Rock Up and Pop Up service is a fantastic option. This service provides retailers with a custom branded kiosk and access to a range of venues.
As well as traditional floristry retail, pop-up shops and promotions also present a great opportunity for subscription based florists. We have worked with Freddie’s Flowers to place them within various Network Rail stations in London. These pop-ups are a fantastic way to create interest in the brand and encourage new subscribers.
SpaceandPeople works with retailers and venues to place attractive and successful pop-up shops throughout the UK. Our account managers can assist with planning and merchandising to ensure your floristry pop-up shop thrives. With access to a substantial range of venue portfolios including Network Rail, there has never been a better time to “pop-up”!
If you are interested in opening a pop-up florist during 2023, please contact us today.
Pop Up Shop Florists in the UK
Find more information about pop-up retail here