Westfield Stratford is the largest shopping destination in Europe offering high-impact space for pop-up retail. The exceptional footfall (999,2000 avg. weekly visitors), diverse customer base and well-connected location provide a strong platform for pop-up retailers at Westfield Stratford to engage with new customers, drive sales, and scale strategically.
Why Pop-up Retail
Opening a physical store does not have to come with high costs and long-term leases. Securing a retail space can often require significant investment, making your your set-up and expansion a challenge. Our end-to-end pop-up retail solution offers a smarter alternative with great flexibility, minimal risk, and more impact.
- Cost-effective Growth– A pop-up retail model offers flexibility and significantly lower operational costs, without compromising on high returns. From a boost in sales, to increased customer engagement, and brand awareness, many businesses have observed a measurable growth through short-term retail activations.
- Face-to-Face Retail Experience: Studies show that 80% of shoppers prefer buying from brands they’ve interacted with in person. A pop-up retail shop provides a brand-positive platform, giving customers a tangible experience of your products including look, touch and feel.
- Customer Engagement That Converts – Unlike an online retail store, a custom-branded kiosk facilitates real-time customer interactions giving retailers valuable feedback, besides boosting sales, and enhancing brand exposure.
- Scalability and Expansion – Whether you are testing a new region, launching in a new market, or simply trialling before setting up a retail shop, a short term pop up lets you gauge demand, refine your strategy, and gather real-time insights, creating a data-backed scalable approach to growth.
Why Westfield Stratford
Westfield Stratford is the largest shopping centre in Europe offering unmatched opportunities to retailers across the UK. Picture thousands of potential customers interacting with you and your products every day and building a loyal customer base through face-to-face interaction.
A mid-mall kiosk or a pop-up shop at Westfield Stratford may just be the perfect space to start, grow, and expand your business.
50M+
Annual Visitors
73%
Gen Z & Millennials
76 Mins
Avg. Dwell Time
300+
Shops
The East London Advantage
Rich ancient history, prime industrial hub and all things pop-culture – East London is one of the busiest, most celebrated regions in London. With vibrant neighbourhoods such as Shoreditch offering busy bars, restaurants and event venues, East London boasts a strong local economy, and a diverse demographic. Retailers can benefit from the high-spending customer base, eager to explore both local and global brands.
Estimates, 2022 & ONS, 2024
1.1M
Residents
£47,455
Avg. Salary in London
34
Avg. Age
So How Does it Work?
Our Rock Up and Pop Up retail solution offers a flexible way for retailers to open a pop-up shop for the first time, expand into new venues or sell their products at a specific time of year. We work with retailers from initial idea through to reality, with brands able to pick and choose the elements of the service most suitable for them.
Why SpaceandPeople
Bringing pop-ups to prime spaces
On average, SpaceandPeople book space for over 290 pop-up retailers monthly
A pop-up for every business
From home bakers to global brands, there’s a pop-up retail solution to match your needs
Exclusive rights to premium venues in the UK
Tap into 370+ venues with a weekly footfall of 63.5M across the UK and Germany.
Testimonials
“Rock Up and Pop Up has provided Sense Aroma with the perfect entry point for trialling retailing at London’s most popular retail venues. We’ve seen great results from our Westfield Stratford and Westfield London kiosks and have gained valuable feedback from customers. The opportunity to test our retail concept at Westfield centres has been a brilliant precursor to investing in longer-term kiosks for Westfield in the future.”
Sense Aroma at Westfield Stratford
We Work With A Range of Pop-Up Retailers, Including:
Start-Up Businesses, Established Brands & Online Retailers
CASE STUDY: HITSTER’S ENTRY INTO UK’S HIGH-FOOTFALL CENTRES
Case Study: Jumbo Play’s festive pop-ups at Trafford Centre and Westfield London….
SPACEANDPEOPLE ANNOUNCED AS RETURNING LEAD SPONSOR AS FMBE AWARDS TURNS
Sponsorship includes a collaboration with Network Rail for the flagship brand experience category….
Send Your Pop-Up Retail Booking Enquiry For Westfield Stratford Today And One Of Our Retail Experts Will Be In Touch Soon!
Frequently Asked Questions
- What is the process for pop-up retail?
Pop-up retailing is a contemporary and low risk way of trading in high footfall areas such as shopping centres.
- Our Rock Up and Pop-Up kiosk service is a stylish, flexible and customisable end-to-end retailing solution – we can assist with a branded kiosk, retail space, merchandising, business planning and staffing.
- If you already have a kiosk or are looking to build one, we offer a range of mall space sizes and locations. We encourage you to speak to us before you start the kiosk design so we can advise on the venue’s design criteria.
- If you are looking for a larger space, it is also possible to open up a pop-up shop in an inline unit. Please contact us for current opportunities.
We will liaise with you and the venue and provide support in obtaining the relevant documentation in order to start trading. Use the booking form above to book pop-up retail space at Westfield Stratford.
- Who can be a retailer?
Our pop-up retail service is tailored to our individual clients, which includes start-up businesses, established brands and online retailers. We also offer inline retailers the opportunity to expand their customer base. We do this by directing shoppers to their inline store, promoting seasonal product lines and/or attracting a different demographic than usual.
- Are there benefits to using a Rock Up and Pop Up Kiosk?
Our integrated kiosk service will allow you to trial physical retail for the first time, test new products and services in a low risk environment or trial new venues before committing to a longer lease. The flexibility of our short-term leases can give you the confidence you need to get started with kiosk retailing! Our pop-up retail offerings allow you to meet face to face with prospective customers, which is particularly useful if you are an online business. Kiosks can help to increase brand awareness as well as drive consumer engagement. To use one of our kiosks, please contact us to book pop-up retail space at Westfield Stratford.
- What insurances and documentation do we require?
Generally £10m public liability insurance is required. If you currently have £5m, you can usually request a top up of your existing insurance (depending on your insurance provider). We require the following documents:
- Risk Assessment
- Method Statement
- Proof of Insurance
- Photographic ID
- Proof of Address
- Rights to Work in the UK Evidence
- PAT tests or receipts of any electrical items that are to be plugged in (A receipt is required if the item is less than 1 year old, otherwise it needs a valid PAT test which can be obtained from an electrician)
The average cost of PLI is £157 a year.
- Are there any additional costs / business rates?
Power usage is generally included in the rent, however excessive requirements may result in an additional charge. Should the access to water and drainage be required an additional charge is likely, you can discuss this with an Account Manager. You may be liable for business rates depending on the rateable value of your space and the size of your business.
- How much will it cost?
The cost to retail in a shopping centre varies depending on the retail set-up, product line you are selling, and the mall space chosen. The cost varies if you are renting an RMU, mall kiosk or using one of your own kiosks. One of our team will be able to advise on pricing when they know more about your business and requirements.
- Do you have any resources for first time retailers to understand the market?
Do you have any resources for first time retailers to understand the market?
Here are some links you might find useful:
About Us
Why Us
We place aspiring brands and businesses in high footfall venues for promotions, brand activations, sampling, and retail
SpaceandPeople can place pop-up retail at Westfield Stratford and many other high footfall centres in South-East England as well as the rest of the the UK and Germany.