Eldon Square shopping centre is located in Newcastle City Centre and offers an exceptional footfall (500,000 avg weekly), a diverse audience demographic and an active customer base making it an ideal location to open a pop-up shop.
Eldon Square is one of the leading high-impact retail destinations in North-East England offering prime space for pop-up retail and mid-mall kiosks. At Eldon Square, retailers have ample opportunity to boost their sales, achieve high-impact brand visibility and grow strategically in a thriving environment.
Why Pop-up Retail
A physical store does not always mean breaking the bank with high operational costs and non-negotiable long-term leases; a pop-up shop or a mid-mall kiosk provides a cost-effective and flexible way to connect with your customers – on your terms.

- Cost-efficient Investment – Setting up a permanent inline store can cost in excess of £100,000, excluding on-going overheads and unexpected expenses. A pop-up shop reduces the financial risk without compromising on high-returns.
- Customer Connections – If you ever wondered about your customer’s reaction upon unboxing your package, now’s the time to witness it real-time. A pop-up shop gives you an opportunity to create authentic engagement and shareable brand moments.
- Customer Engagement That Converts – Watch shoppers stop by your pop-up, become first-time customers, turn into your social media followers, advocates, and repeat customers – all through a well-placed pop-up shop shop in a high-footfall venue.
- Scale and Expand – Whether you are a seasoned retailer testing a new product line, a brand-new business launching in a new market, or an online-only brand trialling your first-ever pop-up, a short-term pop-up lets you gauge demand, gather real-time insights and refine your strategy – creating a scalable path to growth.
Why Eldon Square
Engage with thousands of customers, actively seeking new products and fresh experiences at Eldon Square, every single day.
With a mix of global brands, independent retailers, restaurants and entertainment, the centre attracts a diverse, high-spending audience primed for discovery. A pop-up shop at Eldon Square gives your brand the platform to make an impact, drive sales, and build a lasting presence in Newcastle’s vibrant retail scene.
26M+
Annual Visitors
1.6M
Catchment
90 Mins
Avg. Dwell Time
£64
Avg Spend/Visit
The North-East Advantage
Bustling shopping centres, thriving market towns, and a strong local economy – the North East of England offers unlimited opportunities. Retailers can benefit from the high-spending consumer market. A pop-up shop in the North-East England offers retailers a prime opportunity to connect with customers, drive sales and strengthen brand presence in a dynamic retail environment.
Varbes
2,683,040
Population
£31,200
Avg. Salary in North-East England
42.3
Avg. Age
So How Does it Work?
Our Rock Up and Pop Up retail solution offers a flexible way for retailers to open a pop-up shop for the first time, expand into new venues or sell their products at a specific time of year. We work with retailers from initial idea through to reality, with brands able to pick and choose the elements of the service most suitable for them.
Why SpaceandPeople
Bringing pop-ups to prime spaces
On average, SpaceandPeople book space for over 290 pop-up retailers monthly
A pop-up for every business
From home bakers to global brands, there’s a pop-up retail solution to match your needs
Exclusive rights to premium venues in the UK
Tap into 370+ venues with a weekly footfall of 63.5M across the UK and Germany
Testimonials
“Entering the physical retail market has been a breeze using the Rock Up and Pop Up service. The SpaceandPeople team has helped us throughout the set-up journey, working with us on graphics, merchandising and offering a staffing solution. The kiosk has given us the opportunity to interact and offer samples to customers, and gain valuable in-the-moment feedback, which our online business doesn’t do. We’re pleased with our results so far and are looking forward to expanding across the UK in the coming months.”
Just Bee at Eldon Square, Meadowhall, Metrocentre, Bluewater, Westfield London and The Trafford Centre
We Work With A Range of Pop-Up Retailers, Including:
Start-Up Businesses, Established Brands & Online Retailers
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Send Your Pop-Up Retail Booking Enquiry For Eldon Square Today!
One Of Our Retail Experts Will Be In Touch Soon!
Frequently Asked Questions
- What is the process for pop-up retail?
Pop-up retailing is a contemporary and low risk way of trading in high footfall areas such as shopping centres.  Â
- Our Rock Up and Pop-Up kiosk service is a stylish, flexible and customisable end-to-end retailing solution – we can assist with a branded kiosk, retail space, merchandising, business planning and staffing.Â
- If you already have a kiosk or are looking to build one, we offer a range of mall space sizes and locations. We encourage you to speak to us before you start the kiosk design so we can advise on the venue’s design criteria.Â
- If you are looking for a larger space, it is also possible to open up a pop-up shop in an inline unit. Please contact us for current opportunities.Â
We will liaise with you and the venue and provide support in obtaining the relevant documentation in order to start trading. Use the booking form above to book pop-up retail space at Eldon Square.Â
- Who can be a retailer?
Our pop-up retail service is tailored to our individual clients, which includes start-up businesses, established brands and online retailers. We also offer inline retailers the opportunity to expand their customer base. We do this by directing shoppers to their inline store, promoting seasonal product lines and/or attracting a different demographic than usual.Â
- Are there benefits to using a Rock Up and Pop Up Kiosk?
Our integrated kiosk service will allow you to trial physical retail for the first time, test new products and services in a low risk environment or trial new venues before committing to a longer lease. The flexibility of our short-term leases can give you the confidence you need to get started with kiosk retailing! Our pop-up retail offerings allow you to meet face to face with prospective customers, which is particularly useful if you are an online business. Kiosks can help to increase brand awareness as well as drive consumer engagement. To use one of our kiosks, please contact us to book pop-up retail space at Eldon Square.Â
- What insurances and documentation do we require?
Generally £10m public liability insurance is required. If you currently have £5m, you can usually request a top up of your existing insurance (depending on your insurance provider). We require the following documents:Â
- Risk AssessmentÂ
- Method StatementÂ
- Proof of InsuranceÂ
- Photographic IDÂ
- Proof of AddressÂ
- Rights to Work in the UK EvidenceÂ
- PAT tests or receipts of any electrical items that are to be plugged in (A receipt is required if the item is less than 1 year old, otherwise it needs a valid PAT test which can be obtained from an electrician)Â
The average cost of PLI is £157 a year.Â
- Are there any additional costs / business rates?
Power usage is generally included in the rent, however excessive requirements may result in an additional charge. Should the access to water and drainage be required an additional charge is likely, you can discuss this with an Account Manager. You may be liable for business rates depending on the rateable value of your space and the size of your business.Â
- How much will it cost?
The cost to retail in a shopping centre varies depending on the retail set-up, product line you are selling, and the mall space chosen. The cost varies if you are renting an RMU, mall kiosk or using one of your own kiosks. One of our team will be able to advise on pricing when they know more about your business and requirements.Â
- Do you have any resources for first time retailers to understand the market?
Do you have any resources for first time retailers to understand the market?Â
Here are some links you might find useful:Â
About Us
Why Us
We place aspiring brands and businesses in high footfall venues for promotions, brand activations, sampling, and retail
SpaceandPeople can place pop-up retail at Eldon Square and many other high footfall centres in North-East England as well as the rest of the the UK and Germany.