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Book Pop-up Retail Space at Westfield London

Westfield London (White City) is one of UK’s leading high-impact retail destinations offering prime space for pop-up retail. With an exceptional footfall of millions and a diverse customer base, pop-up retailers at Westfield London have the opportunity to engage with new customers, drive sales and scale strategically.

Why Pop-up Retail

Opening a physical store does not have to come with high costs and long-term leases. Securing a retail space can often require significant investment, making your your set-up and expansion a challenge. Our pop-up retail solution offers a smarter alternative with great flexibility, minimal risk, and more impact. 

  • Cost-effective Growth – Compared to long-term leases, a pop-up retail model offers flexibility and significantly lower operational costs while delivering high returns. Many brands have observed a measurable uplift in sales, customer engagement, and brand awareness through short-term retail activations.
  • Customer Connect – Unlike online retail, a pop up shop allows face-to-face interactions, giving customers a tangible experience of your products including touch and feel. Studies confirm that 80% of shoppers prefer buying from brands they’ve interacted with in person.
  • Customer Engagement That Converts – A custom-branded kiosk allows shoppers to see, touch and interact with your products in real time. A pop-up retail space in a high-footfall location amplifies your visibility, giving your brand repeated exposure and multiple touchpoints during a single visit.
  • Scalability and Expansion – Whether you are testing a new region, launching in a new market, or simply trialling before setting up a retail shop, a short term pop up lets you gauge demand, refine your strategy, and gather real-time insights, creating a data-backed scalable approach to growth.

Why Westfield London

Westfield London offers unmatched access to a diverse, high-spending audience in one of UK’s leading shopping destinations. A mid-mall kiosk or a pop-up shop at Westfield London opens your brand to thousands of engaged customers every single day.


26M+

Annual Visitors


£128

Avg. Retail Spend


95 Mins

Avg. Dwell Time


300+

Shops

The West London Advantage

Located in one of the most affluent and well-connected regions in the UK, West London is a hub for high-spending consumers, and local & global businesses. Boasting a strong local economy, and a diverse demographic, Westfield London offers brands the opportunity to connect with millions of shoppers in a high-impact retail environment.

Estimates, 2022 & ONS, 2024


525k

Residents


£47,455

Avg. Salary in London


38

Avg. Age

So How Does it Work?

Our Rock Up and Pop Up retail solution offers a flexible way for retailers to open a pop-up shop for the first time, expand into new venues or sell their products at a specific time of year. We work with retailers from initial idea through to reality, with brands able to pick and choose the elements of the service most suitable for them.

Take me to the Booking Form

Why SpaceandPeople

Bringing pop-ups to prime spaces


On average, SpaceandPeople book space for over 290 pop-up retailers monthly

A pop-up for every business


From home bakers to global brands, there’s a pop-up retail solution to match your needs

Exclusive rights to premium venues in the UK

Tap into 370+ venues with a weekly footfall of 63.5M across the UK and Germany.

Testimonials

“Rock Up and Pop Up has provided Sense Aroma with the perfect entry point for trialling retailing at London’s most popular retail venues. We’ve seen great results from our Westfield Stratford and Westfield London kiosks and have gained valuable feedback from customers. The opportunity to test our retail concept at Westfield centres has been a brilliant precursor to investing in longer-term kiosks for Westfield in the future.”

Sense Aroma at Westfield London (White City)

We Work With A Range of Pop-Up Retailers, Including:

Start-Up Businesses, Established Brands & Online Retailers

Send Your Pop-Up Retail Booking Enquiry For Westfield London Today And One Of Our Retail Experts Will Be In Touch Soon!

Frequently Asked Questions

  • Pop-up retailing is a contemporary and low risk way of trading in high footfall areas such as shopping centres.   

    • Our Rock Up and Pop-Up kiosk service is a stylish, flexible and customisable end-to-end retailing solution – we can assist with a branded kiosk, retail space, merchandising, business planning and staffing. 
    • If you already have a kiosk or are looking to build one, we offer a range of mall space sizes and locations. We encourage you to speak to us before you start the kiosk design so we can advise on the venue’s design criteria. 
    • If you are looking for a larger space, it is also possible to open up a pop-up shop in an inline unit. Please contact us for current opportunities. 

    We will liaise with you and the venue and provide support in obtaining the relevant documentation in order to start trading. Use the booking form above to book pop-up retail space at Westfield London. 

  • Our pop-up retail service is tailored to our individual clients, which includes start-up businesses, established brands and online retailers. We also offer inline retailers the opportunity to expand their customer base. We do this by directing shoppers to their inline store, promoting seasonal product lines and/or attracting a different demographic than usual. 

  • Our integrated kiosk service will allow you to trial physical retail for the first time, test new products and services in a low risk environment or trial new venues before committing to a longer lease. The flexibility of our short-term leases can give you the confidence you need to get started with kiosk retailing! Our pop-up retail offerings allow you to meet face to face with prospective customers, which is particularly useful if you are an online business. Kiosks can help to increase brand awareness as well as drive consumer engagement. To use one of our kiosks, please contact us to book pop-up retail space at Westfield London. 

  • Generally £10m public liability insurance is required. If you currently have £5m, you can usually request a top up of your existing insurance (depending on your insurance provider). We require the following documents: 

    • Risk Assessment 
    • Method Statement 
    • Proof of Insurance 
    • Photographic ID 
    • Proof of Address 
    • Rights to Work in the UK Evidence 
    • PAT tests or receipts of any electrical items that are to be plugged in (A receipt is required if the item is less than 1 year old, otherwise it needs a valid PAT test which can be obtained from an electrician) 

    The average cost of PLI is £157 a year. 

  • Power usage is generally included in the rent, however excessive requirements may result in an additional charge. Should the access to water and drainage be required an additional charge is likely, you can discuss this with an Account Manager. You may be liable for business rates depending on the rateable value of your space and the size of your business. 

  • The cost to retail in a shopping centre varies depending on the retail set-up, product line you are selling, and the mall space chosen. The cost varies if you are renting an RMU, mall kiosk or using one of your own kiosks. One of our team will be able to advise on pricing when they know more about your business and requirements. 

  • Do you have any resources for first time retailers to understand the market? 

    Here are some links you might find useful: 

About Us

Why Us

We place aspiring brands and businesses in high footfall venues for promotions, brand activations, sampling, and retail

SpaceandPeople can place pop-up retail at Westfield London and many other high footfall centres in South-East England as well as the rest of the the UK and Germany.