An Instagram-worthy spot, Bluewater stands as one of the premier shopping centres in the UK. Located in the heart of Kent, it is home for 300+ stores, 60+ bars, restaurants and cafes. Attracting a whopping 333,333 customers on average weekly, Bluewater boasts a vibrant retail experience for consumers, and an exceptional platform for retailers to engage with them. Its strategic location and excellent transport links ensure retailers have ample opportunity to reach a broad customer base, increase brand visibility and drive sales.
Why Pop-up Retail
High investment, significant commitment and long-term leases – a physical inline retail store comes with all these and can be daunting for retailers looking to trial physical retail for the first time or a new venue/area. Our end-to-end pop-up retail solution, Rock Up and Pop Up on the other hand, is a smarter alternative with low investment, lower overheads and flexible leases.

- Cost-effective Growth – Minimise operational costs while maximising return. Short-term retail pop-ups can boost sales, enhance customer engagement, and elevate brand awareness, all without the upfront and overhead costs of a permanent retail store.
- High-impact Brand Visibility – Studies show that it takes 5-7 interactions on average for a customer to make a purchase. A mid-mall kiosk or a pop-up shop in a premium shopping centre allows your brand to be seen at multiple touchpoints every single day by thousands of shoppers.
- Customer Engagement That Converts – Break down barriers and let customers experience your products – a tangible interaction with your brand helps build trust and loyalty boosting your sales, both offline and online.
- Scalability and Expansion – Launch your brand, test new regions, and experiment with your product lines through pop-up retail. This physical retail opportunity comes with minimal risk, maximum impact and offers real-time insights, enabling data-driven growth strategies for your business.
Why Bluewater
Imagine your mid-mall kiosk at one of the top shopping centres in the UK, boasting one of the longest dwell times and highest conversion rates. Located in Kent, Bluewater is surrounded by 50 acres of lakes and parkland and is home to 300+ brands.
18M
Annual Visitors
£82
Avg. Customer Spend
89 Mins
Avg. Dwell Time
63%
Female Visitors
The South-East Advantage
History meets culture, culture meets cosmopolitan in South-East England. The vibrant shopping hotspots in London, the picturesque retail destinations in Kent, and the quaint town markets, all contribute to the thriving consumer market in the UK. Retailers can benefit from the high-spending customer base, eager to explore both local and global brands.
Varbes, 2022
1.1M
Residents
£36,560
Avg. Salary
41.9
Avg. Age
So How Does it Work?
Our Rock Up and Pop Up retail solution offers a flexible way for retailers to open a pop-up shop for the first time, expand into new venues or sell their products at a specific time of year. We work with retailers from initial idea through to reality, with brands able to pick and choose the elements of the service most suitable for them.
Why SpaceandPeople
Bringing pop-ups to prime spaces
On average, SpaceandPeople book space for over 290 pop-up retailers monthly
A pop-up for every business
From home bakers to global brands, there’s a pop-up retail solution to match your needs
Exclusive rights to premium venues in the UK
Tap into 370+ venues with a weekly footfall of 63.5M across the UK and Germany.
Testimonials
“Entering the physical retail market has been a breeze using the Rock Up and Pop Up service. The SpaceandPeople team has helped us throughout the set-up journey, working with us on graphics, merchandising and offering a staffing solution. The kiosk has given us the opportunity to interact and offer samples to customers, and gain valuable in-the-moment feedback, which our online business doesn’t do. We’re pleased with our results so far and are looking forward to expanding across the UK in the coming months.”
Just Bee at Bluewater, Westfield London and The Trafford Centre
We Work With A Range of Pop-Up Retailers, Including:
Start-Up Businesses, Established Brands & Online Retailers
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Send Your Pop-Up Retail Booking Enquiry For Bluewater Today And One Of Our Retail Experts Will Be In Touch Soon!
Frequently Asked Questions
- What is the process for pop-up retail?
Pop-up retailing is a contemporary and low risk way of trading in high footfall areas such as shopping centres.  Â
- Our Rock Up and Pop-Up kiosk service is a stylish, flexible and customisable end-to-end retailing solution – we can assist with a branded kiosk, retail space, merchandising, business planning and staffing.Â
- If you already have a kiosk or are looking to build one, we offer a range of mall space sizes and locations. We encourage you to speak to us before you start the kiosk design so we can advise on the venue’s design criteria.Â
- If you are looking for a larger space, it is also possible to open up a pop-up shop in an inline unit. Please contact us for current opportunities.Â
We will liaise with you and the venue and provide support in obtaining the relevant documentation in order to start trading. Use the booking form above to book pop-up retail space at Bluewater.Â
- Who can be a retailer?
Our pop-up retail service is tailored to our individual clients, which includes start-up businesses, established brands and online retailers. We also offer inline retailers the opportunity to expand their customer base. We do this by directing shoppers to their inline store, promoting seasonal product lines and/or attracting a different demographic than usual.Â
- Are there benefits to using a Rock Up and Pop Up Kiosk?
Our integrated kiosk service will allow you to trial physical retail for the first time, test new products and services in a low risk environment or trial new venues before committing to a longer lease. The flexibility of our short-term leases can give you the confidence you need to get started with kiosk retailing! Our pop-up retail offerings allow you to meet face to face with prospective customers, which is particularly useful if you are an online business. Kiosks can help to increase brand awareness as well as drive consumer engagement. To use one of our kiosks, please contact us to book pop-up retail space at Bluewater.Â
- What insurances and documentation do we require?
Generally £10m public liability insurance is required. If you currently have £5m, you can usually request a top up of your existing insurance (depending on your insurance provider). We require the following documents:Â
- Risk AssessmentÂ
- Method StatementÂ
- Proof of InsuranceÂ
- Photographic IDÂ
- Proof of AddressÂ
- Rights to Work in the UK EvidenceÂ
- PAT tests or receipts of any electrical items that are to be plugged in (A receipt is required if the item is less than 1 year old, otherwise it needs a valid PAT test which can be obtained from an electrician)Â
The average cost of PLI is £157 a year.Â
- Are there any additional costs / business rates?
Power usage is generally included in the rent, however excessive requirements may result in an additional charge. Should the access to water and drainage be required an additional charge is likely, you can discuss this with an Account Manager. You may be liable for business rates depending on the rateable value of your space and the size of your business.Â
- How much will it cost?
The cost to retail in a shopping centre varies depending on the retail set-up, product line you are selling, and the mall space chosen. The cost varies if you are renting an RMU, mall kiosk or using one of your own kiosks. One of our team will be able to advise on pricing when they know more about your business and requirements.Â
- Do you have any resources for first time retailers to understand the market?
Do you have any resources for first time retailers to understand the market?Â
Here are some links you might find useful:Â
About Us
Why Us
We place aspiring brands and businesses in high footfall venues for promotions, brand activations, sampling, and retail
SpaceandPeople can place pop-up retail at Bluewater and many other high footfall centres in South-East England as well as the rest of the the UK and Germany.