Situated in the heart of Derby, the Derbion is a premier shopping and leisure destination, drawing millions of visitors annually and approximately 288,000 shoppers visiting weekly. With the wide range of retailers, dining options, entertainment and more, the Derbion offers a dynamic and thriving business environment for businesses to reach new audience, build brand awareness and boost sales.
Why Pop-up Retail
Pop-up retail allows businesses to enter new markets, test ideas and scale strategically while connecting with their customers face-to-face, in an agile and cost-efficient way, unlike an in-line physical store that often comes with a baggage of high operational costs and long-term leases.

- Cost-effective Growth– Pop-up retail is a low-risk, high-returns approach to physical retail to test, grow and expand your business. Many businesses have observed a significant boost in their visibility and sales through short-term, budget-friendly rental activations.
- Face-to-Face Retail Experience: Studies reveal that on average, it takes 5-7 brand interactions for a customer to make a purchase; with a well-placed kiosk in a high-footfall shopping centre, your customers can interact with you at multiple touchpoints in a single day, potentially driving your sales.
- Customer Engagement That Converts – Give customers the opportunity to interact with your products real-time, while you gather valuable feedback. This tangible experience including look, feel and touch of your brand allows customers to connect with your brand driving sales- both offline and online.
- Expand with Ease – You may be launching your first-ever pop-up or a scaling with new product lines in new markets, a short-term pop-up retail helps gauge demand with minimal risk and maximum impact.
Why Derbion
The consistent footfall, strategic location, and diverse audience attracts businesses looking to launch a new product, test markets, seeking to expand brand visibility. From local families, to professional, students and travellers, The Derbion allows retailers to engage a broad range of potential customers.
A pop-up shop in a leading shopping centre like Derbion may just be the perfect first step or a strategic next stop in your pop-up retail journey.
70M+
Annual Visitors
73%
Gen Z & Millennials
76 Mins
Avg. Dwell Time
300+
Shops
The East Midlands Advantage
A historic industrial powerhouse, the East Midlands remains one of the most resilient markets in the UK. With a growing base of affluent suburban consumers , the region presents a lucrative retail opportunity involving a mix of urban vibrancy, a thriving business sector, and excellent connectivity.
Varbes
4M+
Population
£31,634
Avg. Salary in London
41.5
Avg. Age
So How Does it Work?
The Rock Up and Pop Up service is an end-to-end retail solution offering ultimate flexibility. We work with a range of high-footfall retail venues across the UK, and a variety of retailers including small, medium and large businesses. Retailers have the opportunity to avail the complete service or pick elements most suitable for them- from business planning, custom-kiosk design & installation, to staffing, logistics, operations and on-going support.
Why SpaceandPeople
Bringing pop-ups to prime spaces
On average, SpaceandPeople book space for over 290 pop-up retailers monthly
A pop-up for every business
From home bakers to global brands, there’s a pop-up retail solution to match your needs
Exclusive rights to premium venues in the UK
Tap into 370+ venues with a weekly footfall of 63.5M across the UK and Germany.
Testimonials
“Rock Up and Pop Up has provided Sense Aroma with the perfect entry point for trialling retailing at London’s most popular retail venues. We’ve seen great results from our Westfield Stratford and Westfield London kiosks and have gained valuable feedback from customers. The opportunity to test our retail concept at Westfield centres has been a brilliant precursor to investing in longer-term kiosks for Westfield in the future.”
Sense Aroma at Westfield Stratford
We Work With A Range of Pop-Up Retailers, Including:
Start-Up Businesses, Established Brands & Online Retailers
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Send Your Pop-Up Retail Booking Enquiry For Derbion Today And One Of Our Retail Experts Will Be In Touch Soon!
Frequently Asked Questions
- What is the process for pop-up retail?
Pop-up retailing is a contemporary and low risk way of trading in high footfall areas such as shopping centres.
- Our Rock Up and Pop-Up kiosk service is a stylish, flexible and customisable end-to-end retailing solution – we can assist with a branded kiosk, retail space, merchandising, business planning and staffing.
- If you already have a kiosk or are looking to build one, we offer a range of mall space sizes and locations. We encourage you to speak to us before you start the kiosk design so we can advise on the venue’s design criteria.
- If you are looking for a larger space, it is also possible to open up a pop-up shop in an inline unit. Please contact us for current opportunities.
We will liaise with you and the venue and provide support in obtaining the relevant documentation in order to start trading. Use the booking form above to book pop-up retail space at Westfield Stratford.
- Who can be a retailer?
Our pop-up retail service is tailored to our individual clients, which includes start-up businesses, established brands and online retailers. We also offer inline retailers the opportunity to expand their customer base. We do this by directing shoppers to their inline store, promoting seasonal product lines and/or attracting a different demographic than usual.
- Are there benefits to using a Rock Up and Pop Up Kiosk?
Our integrated kiosk service will allow you to trial physical retail for the first time, test new products and services in a low risk environment or trial new venues before committing to a longer lease. The flexibility of our short-term leases can give you the confidence you need to get started with kiosk retailing! Our pop-up retail offerings allow you to meet face to face with prospective customers, which is particularly useful if you are an online business. Kiosks can help to increase brand awareness as well as drive consumer engagement. To use one of our kiosks, please contact us to book pop-up retail space at Westfield Stratford.
- What insurances and documentation do we require?
Generally £10m public liability insurance is required. If you currently have £5m, you can usually request a top up of your existing insurance (depending on your insurance provider). We require the following documents:
- Risk Assessment
- Method Statement
- Proof of Insurance
- Photographic ID
- Proof of Address
- Rights to Work in the UK Evidence
- PAT tests or receipts of any electrical items that are to be plugged in (A receipt is required if the item is less than 1 year old, otherwise it needs a valid PAT test which can be obtained from an electrician)
The average cost of PLI is £157 a year.
- Are there any additional costs / business rates?
Power usage is generally included in the rent, however excessive requirements may result in an additional charge. Should the access to water and drainage be required an additional charge is likely, you can discuss this with an Account Manager. You may be liable for business rates depending on the rateable value of your space and the size of your business.
- How much will it cost?
The cost to retail in a shopping centre varies depending on the retail set-up, product line you are selling, and the mall space chosen. The cost varies if you are renting an RMU, mall kiosk or using one of your own kiosks. One of our team will be able to advise on pricing when they know more about your business and requirements.
- Do you have any resources for first time retailers to understand the market?
Do you have any resources for first time retailers to understand the market?
Here are some links you might find useful:
About Us
Why Us
We place aspiring brands and businesses in high footfall venues for promotions, brand activations, sampling, and retail
SpaceandPeople can place pop-up retail at Derbion, Derby and many other high footfall centres in South-East England as well as the rest of the UK and Germany.