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Book Pop-up Retail Space at The Oracle

The Oracle shopping centre is located in the heart of Reading and is known for its thriving commercial sector and student population. Since opening in the late 1990s, The Oracle, which is situated alongside the Thames Valley, has been a go-to destination for the residents within its catchment area.

Why Pop-up Retail

Long-term leases, rigid commitments, complex logistics – the challenges to open a physical store can seem daunting. A pop-up shop is a smarter alternative to achieve your business goals sustainably, without breaking the bank or compromising on returns.

  • Retail Without The Risk – Setting up a permanent store can cost upwards of £100,000. This, combined with on-going overheads, is a significant investment before fully testing the market and/or venue. A pop-up model reduces the operational costs significantly while driving sales and delivering exceptional exposure.
  • Meet Customers Face-to-Face – Meet your customers in real life, build trust and boost your visibility with a well-placed pop-up in a prime retail venue. Retailers have the opportunity to give their customers a tangible experience with their products.
  • Convert Followers into Customers – Studies have found that 80% of shoppers prefer buying from brands they’ve interacted with in person. A custom-branded kiosk helps you convert your social media likes and comments into sales in real-time, while also helping you gather valuable customer insights.
  • Scalable All The Way – No matter where you are in your retail journey (launching your brand, testing physical retail or scaling into new markets and regions), a short-term pop-up retail lets you adapt, refine and scale – at your own pace, on your own terms.

Why The Oracle

Located only a few miles outside London with excellent transport links, Reading is surrounded by affluent towns and villages, boasting a sound economy and spending power, contributing to the consistent footfall and sales for retailers in The Oracle. The centre hosts a range of global brands and independent retailers attracting a diverse demographic, all primed for you to join the mix.

A mid-mall kiosk or a pop-up shop at The Oracle offers a fantastic opportunity for retailers to launch, grow and expand their brand.


12.7M

Annual Visitors


35%

Affluent Achievers


82 Mins

Avg. Dwell Time


100+

Shops

The South-East Advantage

Here, modern industry meets ancient history – the culture capital, London, destination venues such as Bluewater in Kent, and quaint town markets in Berkshire, all contribute to the dynamic demographic and a thriving economic market.

Retailers can benefit from the high-spending consumer base eager to discover new brands, like yours.

UK Census, Centre for Cities 2019, PWC.co.uk


9.4M

Residents


2nd

Best Place to Live & Work in the UK (Reading)


4th

Highest Avg. Wage in the UK (Reading)

So How Does it Work?

SpaceandPeople’s Rock Up and Pop Up service is an end-to-end retail solution offering a flexible way for businesses to open a pop-up shop for the first time, expand into new venues, or sell their products at a specific time of year.

Take me to the Booking Form

Why SpaceandPeople

Bringing pop-ups to prime spaces


On average, SpaceandPeople book space for over 290 pop-up retailers monthly

A pop-up for every business


From home bakers to global brands, there’s a pop-up retail solution to match your needs

Exclusive rights to premium venues in the UK

Tap into 370+ venues with a weekly footfall of 63.5M across the UK and Germany.

Testimonials

“Entering the physical retail market has been a breeze using the Rock Up and Pop Up service. The SpaceandPeople team has helped us throughout the set-up journey, working with us on graphics, merchandising and offering a staffing solution. The kiosk has given us the opportunity to interact and offer samples to customers, and gain valuable in-the-moment feedback, which our online business doesn’t do. We’re pleased with our results so far and are looking forward to expanding across the UK in the coming months.”

Just Bee

We Work With A Range of Pop-Up Retailers, Including:

Start-Up Businesses, Established Brands & Online Retailers

Send Your Pop-Up Retail Booking Enquiry For The Oracle Today.
One Of Our Retail Experts Will Be In Touch Soon!

Frequently Asked Questions

  • Pop-up retailing is a contemporary and low risk way of trading in high footfall areas such as shopping centres.   

    • Our Rock Up and Pop-Up kiosk service is a stylish, flexible and customisable end-to-end retailing solution – we can assist with a branded kiosk, retail space, merchandising, business planning and staffing. 
    • If you already have a kiosk or are looking to build one, we offer a range of mall space sizes and locations. We encourage you to speak to us before you start the kiosk design so we can advise on the venue’s design criteria. 
    • If you are looking for a larger space, it is also possible to open up a pop-up shop in an inline unit. Please contact us for current opportunities. 

    We will liaise with you and the venue and provide support in obtaining the relevant documentation in order to start trading. Use the booking form above to book pop-up retail space at The Oracle .

  • Our pop-up retail service is tailored to our individual clients, which includes start-up businesses, established brands and online retailers. We also offer inline retailers the opportunity to expand their customer base. We do this by directing shoppers to their inline store, promoting seasonal product lines and/or attracting a different demographic than usual. 

  • Our integrated kiosk service will allow you to trial physical retail for the first time, test new products and services in a low risk environment or trial new venues before committing to a longer lease. The flexibility of our short-term leases can give you the confidence you need to get started with kiosk retailing! Our pop-up retail offerings allow you to meet face to face with prospective customers, which is particularly useful if you are an online business. Kiosks can help to increase brand awareness as well as drive consumer engagement. To use one of our kiosks, please contact us to book pop-up retail space at The Oracle. 

  • Generally £10m public liability insurance is required. If you currently have £5m, you can usually request a top up of your existing insurance (depending on your insurance provider). We require the following documents: 

    • Risk Assessment 
    • Method Statement 
    • Proof of Insurance 
    • Photographic ID 
    • Proof of Address 
    • Rights to Work in the UK Evidence 
    • PAT tests or receipts of any electrical items that are to be plugged in (A receipt is required if the item is less than 1 year old, otherwise it needs a valid PAT test which can be obtained from an electrician) 

    The average cost of PLI is £157 a year. 

  • Power usage is generally included in the rent, however excessive requirements may result in an additional charge. Should the access to water and drainage be required an additional charge is likely, you can discuss this with an Account Manager. You may be liable for business rates depending on the rateable value of your space and the size of your business. 

  • The cost to retail in a shopping centre varies depending on the retail set-up, product line you are selling, and the mall space chosen. The cost varies if you are renting an RMU, mall kiosk or using one of your own kiosks. One of our team will be able to advise on pricing when they know more about your business and requirements. 

  • Do you have any resources for first time retailers to understand the market? 

    Here are some links you might find useful: 

About Us

Why Us

We place aspiring brands and businesses in high footfall venues for promotions, brand activations, sampling, and retail

SpaceandPeople can place pop-up retail at The Oracle and many other high footfall centres in South-East England as well as the rest of the the UK and Germany.