Bullring is located in the heart of Birmingham and features iconic architecture, everyday brands and exclusive retailers, high-profile events and the bronze bull. The shopping centre attracts a nationwide audience with an average weekly footfall of 577,000 and is a prime retail hotspot. Brands looking to book pop-up retail space at Bullring can engage with a diverse and high-spending consumer base.
Why Pop-up Retail
Pop-up retail is a dynamic approach to physical retail without the pitfalls, such as significant upfront costs, operational challenges and unpredictable returns. It is a low risk, less daunting, and highly rewarding retail model that adapts to your business goals seamlessly.

- Smart Retail – A permanent store can demand a six-figure commitment, plus on-going overheads. A pop-up shop lets you access prime retail spaces at a fraction of the cost, allowing you to test and strategise within a controlled budget.
- Customer Connections – Think beyond likes and comments and meet your customers in real-life. Face-to-face interactions build trust, strengthen brand loyalty and create memorable shopping experiences. This drives long-term engagement, both on and offline.
- Strategic Brand Visibility – A prime retail venue means more than just footfall – it provides repeated exposure. Positioned in a well-placed kiosk, your brand becomes part of the shopper’s journey, increasing recall and influencing impulsive purchasing decisions.
- Flexible Growth – Launch your first ever pop-up shop, test new markets or trial product lines, on your terms. Short-term rentals allow emerging brands to start small and scale up. Established retailers can use pop-ups for seasonal promotions, limited collections or market expansion.
Why Bullring Birmingham
Bullring Grand Central is one of the UK’s most recognised retail landmarks.
The mix of global brands, independent retailers and experiential offerings makes it an attractive destination for shoppers and businesses alike.
The centre’s excellent transport links, year-round events and high-dwell times create the perfect stage for retailers to build awareness, engage customers and drive sales.
To book pop-up retail space at Bullring you can take advantage of:
30M+
Annual Visitors
4.3M
Catchment
88 Mins
Avg. Dwell Time
16%
Affluent Achievers
Acorn Profile
The West Midlands Advantage
Birmingham is the UK’s second-largest city, boasting a thriving retail sector, strong economy and a growing population of young, high-spending consumers. The strategic location, well-connected transport network and a reputation as a hub for culture, business and innovation make it a prime venue for retailers looking to establish a strong foothold in the market. A custom-branded pop-up shop in the West Midlands offers direct access to this vibrant network of people, unlocking new opportunities to build and grow.
Varbes
6,021,653
Population
£33.003
Avg. Salary in West Midlands
40.2
Avg. Age
So How Does It Work?
Our Rock Up and Pop Up retail solution offers a flexible way for retailers to open a pop-up shop for the first time, expand into new venues or sell their products at a specific time of year.
We work with retailers from initial idea through to reality, with brands able to pick and choose the elements of the service most suitable for them.
Why SpaceandPeople
Bringing pop-ups to prime spaces
On average, SpaceandPeople book space for over 290 pop-up retailers monthly
A pop-up for every business
From home bakers to global brands, there’s a pop-up retail solution to match your needs
Exclusive rights to premium venues in the UK
Tap into 370+ venues with a weekly footfall of 63.5M across the UK and Germany

“Entering the physical retail market has been a breeze using the Rock Up and Pop Up service. The SpaceandPeople team has helped us throughout the set-up journey, working with us on graphics, merchandising and offering a staffing solution. The kiosk has given us the opportunity to interact and offer samples to customers, and gain valuable in-the-moment feedback, which our online business doesn’t do.”
Just Bee at Eldon Square, Meadowhall, Metrocentre, Bluewater, Westfield London and The Trafford Centre
We work with a range of pop-up retailers
This includes start-up, established and online retailers:
SPACEANDPEOPLE ANNOUNCED AS RETURNING LEAD SPONSOR AS FMBE AWARDS TURNS
Sponsorship includes a collaboration with Network Rail for the flagship brand experience category….
Send your enquiry to book pop-up retail space at Bullring Birmingham today!
One of our retail experts will be in touch with you soon.
Frequently Asked Questions
- What is the process for pop-up retail?
Pop-up retailing is a contemporary and low risk way of trading in high footfall areas such as shopping centres.  Â
- Our Rock Up and Pop-Up kiosk service is a stylish, flexible and customisable end-to-end retailing solution – we can assist with a branded kiosk, retail space, merchandising, business planning and staffing.Â
- If you already have a kiosk or are looking to build one, we offer a range of mall space sizes and locations. We encourage you to speak to us before you start the kiosk design so we can advise on the venue’s design criteria.Â
- If you are looking for a larger space, it is also possible to open up a pop-up shop in an inline unit. Please contact us for current opportunities.Â
We will liaise with you and the venue and provide support in obtaining the relevant documentation in order to start trading. Use the booking form above to book pop-up retail space at Bullring, Birmingham.Â
- Who can be a retailer?
Our pop-up retail service is tailored to our individual clients, which includes start-up businesses, established brands and online retailers. We also offer inline retailers the opportunity to expand their customer base. We do this by directing shoppers to their inline store, promoting seasonal product lines and/or attracting a different demographic than usual.Â
- Are there benefits to using a Rock Up and Pop Up Kiosk?
Our integrated kiosk service will allow you to trial physical retail for the first time, test new products and services in a low risk environment or trial new venues before committing to a longer lease. The flexibility of our short-term leases can give you the confidence you need to get started with kiosk retailing! Our pop-up retail offerings allow you to meet face to face with prospective customers, which is particularly useful if you are an online business. Kiosks can help to increase brand awareness as well as drive consumer engagement. To use one of our kiosks, please contact us to book pop-up retail space at Bullring, Birmingham.Â
- What insurances and documentation do we require?
Generally £10m public liability insurance is required. If you currently have £5m, you can usually request a top up of your existing insurance (depending on your insurance provider). We require the following documents:Â
- Risk AssessmentÂ
- Method StatementÂ
- Proof of InsuranceÂ
- Photographic IDÂ
- Proof of AddressÂ
- Rights to Work in the UK EvidenceÂ
- PAT tests or receipts of any electrical items that are to be plugged in (A receipt is required if the item is less than 1 year old, otherwise it needs a valid PAT test which can be obtained from an electrician)Â
The average cost of PLI is £157 a year.Â
- Are there any additional costs / business rates?
Power usage is generally included in the rent, however excessive requirements may result in an additional charge. Should the access to water and drainage be required an additional charge is likely, you can discuss this with an Account Manager. You may be liable for business rates depending on the rateable value of your space and the size of your business.Â
- How much will it cost?
The cost to retail in a shopping centre varies depending on the retail set-up, product line you are selling, and the mall space chosen. The cost varies if you are renting an RMU, mall kiosk or using one of your own kiosks. One of our team will be able to advise on pricing when they know more about your business and requirements.Â
- Do you have any resources for first time retailers to understand the market?
Do you have any resources for first time retailers to understand the market?Â
Here are some links you might find useful:Â
About Us
Why Us
We place aspiring brands and businesses in high footfall venues for promotions, brand activations, sampling and retail.
SpaceandPeople can place pop-up retail at Bullring and many other high footfall centres in West Midlands as well as the rest of the UK and Europe.